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Exploring The Influence Of Colour On Consumer Buying Behaviour: A Qualitative Study of Gen-Z International Students in Thailand |
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| รหัสดีโอไอ | |
| Title | Exploring The Influence Of Colour On Consumer Buying Behaviour: A Qualitative Study of Gen-Z International Students in Thailand |
| Creator | Viswaja Gopinathan |
| Contributor | Saif Ur Rahman, Sumaia Farzana |
| Publisher | Proceedings International Conference on Economics,Business and Interdisciplinary Studies |
| Publication Year | 2569 |
| Keyword | Colour, Colour association, Emotional association, Brand recognition, Consumer behaviour, Purchase decision, Sex and gender influences |
| Language | EN |
| URL Website | https://conferences.icosiam.com/icebis/ |
| Website title | INTERNATIONAL CONFERENCE ON ECONOMICS, BUSINESS & INTERDISCIPLINARY STUDIES (ICEBIS) |
