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Consumers' Online Shopping Intentions on Short Video E-Commerce Platforms - An empirical study of Douyin Mall |
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| รหัสดีโอไอ | |
| Title | Consumers' Online Shopping Intentions on Short Video E-Commerce Platforms - An empirical study of Douyin Mall |
| Creator | Huang Xiangying |
| Contributor | Sumaia Farzana |
| Publisher | Proceedings of the Fifth International Conference on Economics, Business and Interdisciplinary Studies |
| Publication Year | 2566 |
| Keyword | Consumer Behavioral Intentions, Douyin Mall, Online Shopping, China, UTAUT2 |
| Language | EN |
| URL Website | https://conferences.icosiam.com/icebis/ |
| Website title | INTERNATIONAL CONFERENCE ON ECONOMICS, BUSINESS & INTERDISCIPLINARY STUDIES (ICEBIS) |
