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Impact of Social Media Advertising among University Studentsโ Purchase Intentions Through the TikTok Platform |
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| รหัสดีโอไอ | |
| Title | Impact of Social Media Advertising among University Studentsโ Purchase Intentions Through the TikTok Platform |
| Creator | Sabbir Hossain |
| Publisher | International Program in Business Administration (IBBA) International College, Siam University |
| Publication Year | 2566 |
| Keyword | Social Media Advertising, TikTok, Short-form videos, Purchase intentions |
| Language | EN |
| URL Website | https://conferences.icosiam.com/icebis/icebis-proceedings-2022/ |
| Website title | INTERNATIONAL CONFERENCE ON ECONOMICS, BUSINESS & INTERDISCIPLINARY STUDIES (ICEBIS) |
