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Consideration of Influencer Marketing on Social Media to Influence Generation Z's Purchase Intention |
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| รหัสดีโอไอ | |
| Title | Consideration of Influencer Marketing on Social Media to Influence Generation Z's Purchase Intention |
| Creator | Khomson Tunsakul |
| Publisher | International Program in Business Administration (IBBA) International College, Siam University |
| Publication Year | 2565 |
| Keyword | Influencer Marketing, Social Media, Purchase Intention |
| Language | EN |
| URL Website | https://conferences.icosiam.com/icebis/proceedings/ |
| Website title | INTERNATIONAL CONFERENCE ON ECONOMICS, BUSINESS & INTERDISCIPLINARY STUDIES (ICEBIS) |
