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Alternative Data Sources in Consumer Attitude Research: A Review of Online Behavioral Evidence |
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| รหัสดีโอไอ | |
| Title | Alternative Data Sources in Consumer Attitude Research: A Review of Online Behavioral Evidence |
| Creator | Ittidanai Sripayak |
| Contributor | Danupol Hoonsopon, Wilert Puriwat |
| Publisher | Rangsit University |
| Publication Year | 2569 |
| Keyword | consumer attitude, alternative data inputs, online behavior, latent behavior, attitude research |
| ISBN | 978-616-421-247-3 |
| Language | Eng |
| URL Website | https://rsucon.rsu.ac.th/proceedings |
