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A Comparative Study of Thai Young Consumers' Perceptions of Cross-Border and Domestic E-commerce Based on the TAM-TPB Model |
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| รหัสดีโอไอ | |
| Title | A Comparative Study of Thai Young Consumers' Perceptions of Cross-Border and Domestic E-commerce Based on the TAM-TPB Model |
| Creator | haoran sun |
| Contributor | Suttisak Jantavongso |
| Publisher | Rangsit University |
| Publication Year | 2569 |
| Keyword | Cross-border e-commerce, Local e-commerce (LME), Consumer perception, Service quality, Thailand, Trust |
| ISBN | 978-616-421-247-3 |
| Language | Eng |
| URL Website | https://rsucon.rsu.ac.th/proceedings |
