|
A Study on the Impact of Skit Advertisements on Consumers' Impulse Buying: Using Perceived Value as a Medium |
|---|---|
| รหัสดีโอไอ | |
| Title | A Study on the Impact of Skit Advertisements on Consumers' Impulse Buying: Using Perceived Value as a Medium |
| Creator | Yiling Feng |
| Publisher | Rangsit University |
| Publication Year | 2569 |
| Keyword | Skit Advertisements, Perceived Value, Impulse Buying, S-O-R Framework |
| ISBN | 978-616-421-241-1 |
| Language | Eng |
| URL Website | https://rsujournals.rsu.ac.th/index.php/aisc/index |
| Website title | ASEAN INTERNATIONAL SANDBOX CONFERENCE |
