|
From K-Pop to Y-series: How Entertainment Companies Harness Social Media and Fandom for Global Reach |
|---|---|
| รหัสดีโอไอ | |
| Title | From K-Pop to Y-series: How Entertainment Companies Harness Social Media and Fandom for Global Reach |
| Creator | Bruce Weeks |
| Contributor | Wuttihirunchat Ingkharat, Han Htoo Aung, A Myo Thike, May Myat Noe Aung |
| Publisher | Rangsit University |
| Publication Year | 2569 |
| Keyword | fan engagement, social media platforms, K-pop, Y-series (BL), cultural soft power, partici |
| ISBN | 978-616-421-247-3 |
| Language | Eng |
| URL Website | https://rsucon.rsu.ac.th/proceedings |
