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Integration of Quality Function Deployment into Green Marketing: A Case Study of Green Paving Bricks Utilizing PET Waste |
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| รหัสดีโอไอ | |
| Title | Integration of Quality Function Deployment into Green Marketing: A Case Study of Green Paving Bricks Utilizing PET Waste |
| Creator | Pasuree Lumsakul |
| Contributor | Parinya KaweegitbunditOrajit JamsangUraiwan PongsaPhoometh Sangrayub |
| Publisher | Rajamangala University of Technology Rattanakosin |
| Publication Year | 2565 |
| Keyword | Ecodesign, Quality Function Deployment for Environment (QFDE), green marketing mix, paving bricks, Polyethylene Terephthalate (PET) |
| Abstract | This study applies the well-known Quality Function Deployment (QFD)-based ecodesign method for integrating the ecological consideration into the green marketing mix (4Ps) at the upstream stage of the product design process. The suggested QFD-based ecodesign method intends to support the marketing personnel and product designers in identifying a green product, green price, and green place based on the environmental aspects--material and energy efficiency. In addition, the output of this method is to underline the activities or specifications of the marketing mix (4Ps), which potentially creates a great impact on environmental improvement. In this study, the researchers proposed the QFD-based ecodesign method and guideline via a case study of 100 customers exposed to green paving bricks utilizing polyethylene terephthalate (PET) waste. |
| Language | EN |
| URL Website | https://repository.rmutr.ac.th/ |
| Website title | RMUTR Repository |
