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Communication Strategies Of Natural Resources And Environmental Protection Volunteer (Nev) To Drive Low Carbon Community: A Case Study Of Ban Tor Phae, Khun Yuam District, Mae Hong Son Province |
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| รหัสดีโอไอ | |
| Title | Communication Strategies Of Natural Resources And Environmental Protection Volunteer (Nev) To Drive Low Carbon Community: A Case Study Of Ban Tor Phae, Khun Yuam District, Mae Hong Son Province |
| Creator | Jeeraporn Chookietwana |
| Contributor | Sukanya Sereenonchai, Noppol Arunrat, Monthira Yuttitham |
| Publisher | คณะบริหารธุรกิจ เศรษฐศาสตร์และการสื่อสาร |
| Publication Year | 2564 |
| Keyword | COMMUNICATION, NATURAL RESOURCES AND ENVIRONMENTAL PROTECTION VOLUNTEER (NEV), GREENHOUSE GASES REDUCTION, LOW CARBON COMMUNITY, MAE HONG SON |
| Abstract | 1. This research aims to: 1) examine activities initiated by the NEV, including analyze the amount of carbon storage and greenhouse gases reduction 2. and 2) raise awareness and analyze the communication strategies. Participatory action research was employed together with in-depth interview and focus group discussion. The results found that the NEV initiated activities following the low carbon city strategy: 1) City of Trees, trees planting and forest ordination 3. 2) City of Waste Minimization, managing waste from its source, waste sorting, making use of waste and plowing agricultural residues 4. 3) City of Energy Efficiency, having the idea of using solar energy 5. and 4) City of sustainable consumption, growing vegetables in the household and producing food ingredients to reduce travel outside the community. From the calculation, 20 square meters of community forest could store 10.373 tCO2e, waste management and sustainable consumption promotion could reduce greenhouse gases by 445.18 KgCO2e.Communication strategies to achieve low carbon community were: 1) creating awareness of the NEV to understand ways to support low carbon community, and clearly communicate benefits to local people for continuous participation 6. 2) using local language 7. 3) employing the easily accessible media 8. and 4) communicating contents that links environmental issues with local health and tourism. |
| ISBN | - |
| Language | EN |
| URL Website | http://www.bec.nu.ac.th/cutwebb/index.php |
| Website title | http://www.bec.nu.ac.th/becic2020/index.php |
