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Communication, Cultural Capital and Social Capital for Sufficiency Happiness of People in Community of Koakha, Lampang Province and Inthaburi, Singhburi Province |
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| รหัสดีโอไอ | |
| Title | Communication, Cultural Capital and Social Capital for Sufficiency Happiness of People in Community of Koakha, Lampang Province and Inthaburi, Singhburi Province |
| Creator | Panida Jongsuksomsakul |
| Publisher | คณะบริหารธุรกิจ เศรษฐศาสตร์และการสื่อสาร มหาวิทยาลัยนเรศวร |
| Publication Year | 2561 |
| Keyword | Communication, Cultural and Social Capital, Sustainable Happiness, Economic Sufficiency |
| Abstract | The present aims to relate the communication, social capital and cultural capital for sufficiency happiness in the koakha community, Lampang province and Inthaburi community, Singburi province of Thailand, uses a mixed approach of qualitative and quantitative methods (?= 0.05). The study explores communication related to cultural and social capital, support for sufficiency of happiness and a sustainable lifestyle. The impact of leaders' communication for living with transparency and participatory communication has led to the transfer of cultural and other sources of sustainable capital including the local equity budget. However, new media with its global reach and its ideological content, capitalistic values, and practices, might have some disadvantageous effects on the local communities' way of life. |
| Language | ENG |
| URL Website | http://www.bec.nu.ac.th/becic2018/ |
| Website title | BECIC2018 |
