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Newsroom Management of Online News Portal in Managing Social Media as Means of Promotion (Case Study: www.inilah.com) |
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| รหัสดีโอไอ | |
| Title | Newsroom Management of Online News Portal in Managing Social Media as Means of Promotion (Case Study: www.inilah.com) |
| Creator | Hadiono Afdjani |
| Contributor | Moh. Syamsul Arifin |
| Publisher | คณะบริหารธุรกิจ เศรษฐศาสตร์และการสื่อสาร มหาวิทยาลัยนเรศวร |
| Publication Year | 2561 |
| Keyword | Management, Newsroom, Social Media, Promotion |
| Abstract | 1. Social networking site known as Social Media is an internet-based platform of web 2.0 technologies and ideologies that allows users to create and consume content independently (user-generated content) then they share it to other users. Some populer social media such as Facebook, Twitter, Google+, Instagram, Path, Vimeo, Wikipedia, and so on. The use of social media in recent years is growing not only used by individuals for entertainment purposes, but has been used more widely to seek information and breaking news both individuals even by institutions or organizations such as Inilah. com (www.inilah.com). Media Online in form of online news portal is one of the organizations utilize this platform for the needs of its business operations in the media industry, becoming a mandatory tool (Toolkit) for journalists in their work, which generally journalists utilizing social media as a medium for expressing thoughts and ideas on all things, seek news sources and build traffic access to the website where they work. In the industry of online media, social media used as a means of promotion, content promotion as well as sales promotion. Social media is able to spreading links (URL / address of a page's content) quickly and massively into a community network or even to the entire Internet network, which will improve the flow of traffic access to the portal site news. And from this traffic, the data can be mapped about audience or reader related behaviors, needs and desires they are on a particular news item, where the data of parametric can be analyzed with Google, Facebook and Twitter Analytic. Parametric data analysis can be used to pull advertiser for putting ads on the online media. How newsroom management of portal Inilah.com in managing social media as a promotional tool 2. and to know the management pattern of communication between news department and social media team at the department of technology / IT (information technology) are the two research issues that will be revealed in this study. |
| Language | ENG |
| URL Website | http://www.bec.nu.ac.th/becic2018/ |
| Website title | BECIC2018 |
