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A Classification of Factors Related to the Acceptance of Cloud Computing Technology by Personnel in Small Business in Thailand |
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| รหัสดีโอไอ | |
| Title | A Classification of Factors Related to the Acceptance of Cloud Computing Technology by Personnel in Small Business in Thailand |
| Creator | Darlin Apasrawirote |
| Contributor | Sujinda Chemsripong, Warawude Rurkwararuk |
| Publisher | คณะบริหารธุรกิจ เศรษฐศาสตร์และการสื่อสาร มหาวิทยาลัยนเรศวร |
| Publication Year | 2561 |
| Keyword | Technology Acceptance, Factor Analysis, Cloud Computing Technology, Small Business |
| Abstract | In the age of digital economy in which digital technology is changing the game in business across the globe, technology is key for the success of a business operation. An important aspect affecting the success of technology implementation lies in the acceptance of the technology by corporate users. Many researchers have studied factors related to the acceptance of new technologies in various contexts using different theories. This research study aims to investigate the factors which previous works have shown to provide conflicting results and which are tested in the present study in the context of the acceptance of cloud computing technology by personnel in small business in Thailand. Eight factors are derived from 3 theories, namely Perceive Ease of Use and Perceived Usefulness from TAM, Compatibility, Complexity, and Relative Advantage form DoI, and Security and Trust, Technology Readiness, and External Pressure form TOE Framework. Testing the classification of these factors using Confirmatory Factor Analysis (CFA) and Exploratory Factor Analysis (EFA) reveals that classifying the factors according to the original data from the literature review corresponds to the empirical data, thus making it suitable for a study of factors influencing the acceptance of cloud computing technology of personnel in small businesses in Thailand. These factors can be further analyzed using advanced statistical analysis. |
| Language | ENG |
| URL Website | http://www.bec.nu.ac.th/becic2018/ |
| Website title | BECIC2018 |
