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Factors influencing consumer's purchase intention in e-commerce live streaming shopping--based on the social presence theory and tam |
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| รหัสดีโอไอ | |
| Title | Factors influencing consumer's purchase intention in e-commerce live streaming shopping--based on the social presence theory and tam |
| Creator | Xu, Chao |
| Contributor | Li, Zhongwu |
| Publisher | National Institute of Development Administration |
| Publication Year | 2565 |
| Keyword | Teleshopping || Electronic commerce || Consumer behavior |
