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Understanding franchise brand selection criteria of franchisee:a case study of bubble tea franchise industry in Thailand |
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| รหัสดีโอไอ | |
| Title | Understanding franchise brand selection criteria of franchisee:a case study of bubble tea franchise industry in Thailand |
| Creator | Jakkraphan Polpak |
| Contributor | Malinvisa Sakdiyakorn |
| Publisher | Mahidol University |
| Publication Year | 2557 |
| Keyword | franchising, brand selection criteria |