|
A DEVELOPMENT OF ENGLISH ORAL COMMUNICATION FOR MARKETING COURSE BASED ON THE PROJECT-BASED LEARNING APPROACH TO ENHANCE UNDERGRADUATE STUDENTS' ORAL COMMUNICATION ABILITIES AND SOCIAL SKILLS |
|---|---|
| รหัสดีโอไอ | |
| Title | A DEVELOPMENT OF ENGLISH ORAL COMMUNICATION FOR MARKETING COURSE BASED ON THE PROJECT-BASED LEARNING APPROACH TO ENHANCE UNDERGRADUATE STUDENTS' ORAL COMMUNICATION ABILITIES AND SOCIAL SKILLS |
| Creator | Thanyalak Sunaratn |
| Contributor | Prannapha Modehiran |
| Publisher | Chulalongkorn University |
| Publication Year | 2556 |
| Keyword | Lesson planning, Communication, English language -- Business English, แผนการสอน, การสื่อสาร, ภาษาอังกฤษธุรกิจ, ปริญญาดุษฎีบัณฑิต |
| Abstract | The purpose of this study is to develop the English Oral Communication for Marketing course using the Project-based Learning Approach (PBLA), and to investigate its effectiveness on undergraduate marketing students’ oral communication abilities and social skills. Participants were 20 third-year marketing students enrolled in Listening and Speaking for Careers course. Research instruments included a questionnaire on the needs of English oral communication and social skills for marketing students, English oral communication for marketing course based on the Project-based Learning Approach, oral communication abilities test, social skills checklist, and teachers’ diaries. Data were analyzed by descriptive statistics, paired samples t-test, and content analysis.Findings of the study indicated that this English oral communication for marketing course based on the Project-based Learning Approach could, statistically, enhance students’ oral communication abilities and social skills. The gained score of the students’ oral communication abilities was higher than 10% comparing with the pre-test scores (p<0.05). The gained score of students’ social skills was higher than 10% (p<0.05). |
| URL Website | cuir.car.chula.ac.th |
