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The Effect of Virtual Endorserson Chinese Consumer's Brand Attitude |
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| รหัสดีโอไอ | |
| Creator | Yue Huang |
| Title | The Effect of Virtual Endorserson Chinese Consumer's Brand Attitude |
| Contributor | Lu Suo |
| Publisher | Research Administration Division |
| Publication Year | 2566 |
| Journal Title | Thammasat Review |
| Journal Vol. | 26 |
| Journal No. | 1 |
| Page no. | 92-113 |
| Keyword | Advertising communication, Brand attitude, Parasocial interaction, Virtual endorser |
| URL Website | https://sc01.tci-thaijo.org/index.php/tureview/about |
| Website title | ThaiJo2 |
| ISSN | 0859-5747 |
