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The Role of Green Advertising on Green Brand Love, Green Perceived Value, and Green Purchase Intention in the Hotel Industry |
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| รหัสดีโอไอ | |
| Creator | Chanchai Meathawiroon |
| Title | The Role of Green Advertising on Green Brand Love, Green Perceived Value, and Green Purchase Intention in the Hotel Industry |
| Contributor | Sudarat Kliangsa-Art |
| Publisher | Research Administration Division |
| Publication Year | 2566 |
| Journal Title | Thammasat Review |
| Journal Vol. | 26 |
| Journal No. | 2 |
| Page no. | 297-321 |
| Keyword | Green Advertising, Green Brand Love, Green Perceived Value, Green Purchase Intention |
| URL Website | https://sc01.tci-thaijo.org/index.php/tureview/about |
| Website title | ThaiJo2 |
| ISSN | 0859-5747 |
