|
Gender Differences in Young Consumers' Intentions to Redeem Mobile Coupons Using an Application: A Case of 7-Eleven Convenience Stores |
|---|---|
| รหัสดีโอไอ | |
| Creator | Warinrampai Rungruangjit |
| Title | Gender Differences in Young Consumers' Intentions to Redeem Mobile Coupons Using an Application: A Case of 7-Eleven Convenience Stores |
| Publisher | กองบริหารการวิจัย |
| Publication Year | 2563 |
| Journal Title | Thammasat Review |
| Journal Vol. | 23 |
| Journal No. | 2 |
| Page no. | 127-169 |
| Keyword | Mobile Coupon Application, Redemption, Gender Difference |
| URL Website | https://sc01.tci-thaijo.org/index.php/tureview/about |
| Website title | ThaiJo2 |
| ISSN | 0859-5747 |
