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BEYOND DISRUPTION: SYSTEMIC RESILIENCE AND THE POST-PANDEMIC TRANSFORMATION OF MICE TOURISM |
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| รหัสดีโอไอ | |
| Creator | Phrawachirahamakun |
| Title | BEYOND DISRUPTION: SYSTEMIC RESILIENCE AND THE POST-PANDEMIC TRANSFORMATION OF MICE TOURISM |
| Contributor | Pinsupha THANGTHONG, Pinsupha THANGTHONG, Nick NAUMOV |
| Publisher | Thai Man and Society Review |
| Publication Year | 2568 |
| Journal Title | Thai Man and Society Review |
| Journal Vol. | 1 |
| Journal No. | 2 |
| Page no. | Article 5 |
| Keyword | Mice Industry Restructuring, Post-Pandemic Recovery, Hybrid Event Models, Systemic Resilience, Inclusive Tourism Growth |
| URL Website | https://so15.tci-thaijo.org/index.php/TMSR |
| Website title | https://so15.tci-thaijo.org/index.php/TMSR/article/view/3373 |
| ISSN | 3088-2745 |
| Abstract | This article systematically analyzes the profound restructuring of the global Meetings, Incentives, Conventions, and Exhibitions (MICE) tourism sector triggered by the COVID-19 pandemic. Shifting the academic discourse from temporary disruption to systemic transformation, the study employs a documentary research methodology alongside a multi-dimensional framework encompassing demand, supply, institutional governance, technology, and environmental sustainability. Findings conclusively reveal that the pandemic exposed intrinsic structural vulnerabilities, acting as a powerful catalyst for the rapid adoption of hybrid event models, stringent hygiene protocols, and advanced digital ecosystems. Post-pandemic recovery extends far beyond returning to pre-crisis operational metrics; it necessitates a fundamental redesign of the MICE value chain. Future trajectories indicate a permanent integration of blended onsite-online formats, increasingly shaped by complex geopolitical and environmental variables. Ultimately, this research provides strategic insights for policymakers, academics, and industry stakeholders, advocating for a paradigm shift toward inclusive economic growth, equitable community integration, and robust sustainability to ensure systemic resilience in the 21st century. |
