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การออกแบบสื่อกราฟิกประชาสัมพันธ์สำหรับศูนย์พักพิงสุนัขจรจัด จังหวัดอุดรธานี |
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| รหัสดีโอไอ | |
| Creator | ปิยะธิดา ปานบุญ |
| Title | การออกแบบสื่อกราฟิกประชาสัมพันธ์สำหรับศูนย์พักพิงสุนัขจรจัด จังหวัดอุดรธานี |
| Contributor | มาริญา ทรงปัญญา |
| Publisher | Kalasin University |
| Publication Year | 2567 |
| Journal Title | Asian Journal of Traditional and Innovative Arts and Textiles |
| Journal Vol. | 3 |
| Journal No. | 1 |
| Page no. | 15-29 |
| Keyword | กราฟิกสื่อประชาสัมพันธ์, อินโฟกราฟิก, สติ๊กเกอร์ไลน์, ศูนย์พักพิงสุนัขจรจัด |
| URL Website | https://so06.tci-thaijo.org/ |
| Website title | https://so06.tci-thaijo.org/index.php/TIAT/article/view/270374 |
| ISSN | 2821-921X (Online) |
| Abstract | A graphic design for public relations of Udon Thani Stray Dog Shelter aims to study the context, problems and needs of Udon Thani Stray Dog Shelter, Design graphics for public relations of Udon Thani Stray Dog Shelter, and Assess the satisfaction of graphics for public relations of Udon Thani Stray Dog Shelter. The information providers are 3 specialists as the project leader of Udon Thani Stray Dog Shelter, the infographic design expert, and the line sticker design expert. Data collection used interviews and satisfaction questionnaires from 100 people of the target group in the Udon Thani province. The result elucidated that Udon Thani Dog Shelter Center is a campaign to solve stray dog problems, and wants to develop public relations media to attract people in Udon Thani province who are interested in the solutions of the stray dog problem. Graphic design to publicize the Udon Thani Stray Dog Shelter, including line stickers, infographics, and souvenirs was taking inspiration from stray dogs to design 2D characters in manner of friendly and cute by using warm colors and easy to read typography. The evaluation of target group’s satisfaction indicated Line stickers were found to be appropriate, beautiful, and friendly at the highest level (x ̅=4.71). The Infographic designs can convey useful information at the highest level (x ̅=4.67) and the suitability of souvenir products is at the most good level (x ̅=4.70). |
