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The Development of Electronic Commerce to Promote MangoProducts of Bangkhla District, Chachoengsao Province |
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| รหัสดีโอไอ | |
| Creator | Nattee Pinthong |
| Title | The Development of Electronic Commerce to Promote MangoProducts of Bangkhla District, Chachoengsao Province |
| Contributor | Nattee Pinthong |
| Publisher | Department of Agriculture |
| Publication Year | 2563 |
| Journal Title | Thai Agricultural Research Journal |
| Journal Vol. | 38 |
| Journal No. | 1 |
| Page no. | 50-57 |
| Keyword | Electronic Commerce, Mango, Bang Khla, Chachoengsao |
| URL Website | http://at.doa.go.th/journal |
| Website title | Thai Agricultural Research Journal |
| ISSN | 0125-8389 |
| Abstract | The objectives of the research were (1) to collect information of mango farmers in Bang Khla district, Chachoengsao Province (2) to examine and analyse the need for development of electronic commerce for mango products (3) to develop electronic commercefor mango products and (4) to evaluate the satisfaction of users to electronic commercefor product of mango from Bangkhla district, Chachoengsao. The development was basedon SDLC (System Development Life Cycle) model which was divided into three steps.The first step was to survey and collect data from available documents. The second stepwas to analyse the requirements from questionnaire responses of a sample group of12 mango growers. The third step was to design and develop the system of electroniccommerce, It was then tested by actual implementation and evaluation by an experimentalgroup of 217 users. Evaluation results showed that overall performance of the systemwas high ( = 4.33, SD = 0.23), aspect of design was high ( = 4.42, SD = 0.25), aspect offunctional was high l ( = 4.30, SD = 0.28) and aspect of security was high ( = 4.28, SD = 0.29) |
