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Marketing Mix Approaches in Behavioural Intention to Souvenir-purchase: A Comparative Study between Thai and Chinese Tourists |
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| รหัสดีโอไอ | |
| Creator | 1. Nimit Soonsan 2. Pattarin Makka |
| Title | Marketing Mix Approaches in Behavioural Intention to Souvenir-purchase: A Comparative Study between Thai and Chinese Tourists |
| Publisher | Silpakorn University Research and Development Institute |
| Publication Year | 2560 |
| Journal Title | Silpakorn University Journal of Social Sciences, Humanities, and Arts |
| Journal Vol. | 17 |
| Journal No. | 2 |
| Page no. | 175-202 |
| Keyword | Marketing mix, Behavioural intention, Souvenir, Chinese tourist, Thai tourist |
