|
CRISIS MANAGEMENT FOR A CHAIN RESTAURANT TOWARD RUMOR DISSEMINATION IN SOCIAL MEDIA |
|---|---|
| รหัสดีโอไอ | |
| Creator | 1. Pornmit Kulkalyuenyong 2. Siriwan Wongcharoen 3. Annapa Saithong |
| Title | CRISIS MANAGEMENT FOR A CHAIN RESTAURANT TOWARD RUMOR DISSEMINATION IN SOCIAL MEDIA |
| Publisher | วิทยาลัยเซาธ์อีสท์บางกอก |
| Publication Year | 2562 |
| Journal Title | วารสารวิชาการวิทยาลัยเซาธ์อีสท์บางกอก |
| Journal Vol. | 5 |
| Journal No. | 1 |
| Page no. | 116-131 |
| Keyword | Chain restaurant, Crisis management, Crisis response, Rumor, Social media |
| URL Website | http://www.southeast.ac.th/SBC_Journal/index.html |
| Website title | southeast bangkok college |
| ISSN | 2408-2279 |