Exploring the Drivers Behind Parents Intentions to Support Fine Art Education for Primary and Middle School Students: A Case Study in Chengdu, China
รหัสดีโอไอ
Creator Qin Wei
Title Exploring the Drivers Behind Parents Intentions to Support Fine Art Education for Primary and Middle School Students: A Case Study in Chengdu, China
Publisher Assumption University Press
Publication Year 2569
Journal Title The Scholar: Human Sciences
Journal Vol. 18
Journal No. 1
Page no. 270-280
Keyword Perceived Ease of Use, Hedonic Motivatio, Subjective Norm, Behavioral Intention, Self-Efficacy
URL Website https://assumptionjournal.au.edu/index.php/Scholar/article/view/8628
Website title The Scholar: Human Sciences
ISSN 2586-9388
Abstract Purpose: The study investigated the effect of seven independent variables (perceived ease of use, perceived usefulness, social influence, hedonic motivation, self-efficacy, perceived satisfaction, subjective norms) on the dependent variable (behavioral intent). Furthermore, it is designed to identify significant differences between variables. Research design, data, and methodology: The project-objective consistency index was used to evaluate the validity of this study. Cronbach's Alpha was used for the pilot test (n=30) to evaluate reliability. Multiple linear regression analysis was performed on 100 valid questionnaires of students from the Western District of Chengdu Baotongshu Primary School, Chengdu Shishi Joint Middle School, and Chengdu Baotongshu Middle School to verify the significant relationship between the variables. Subsequently, 40 students underwent a 14-week Intervention Design Implementation Then, the quantitative results before and after idioms were compared using a paired sample T-test. Results: The analysis revealed that perceived ease of use, hedonic motivation, and subjective norm significantly influence parents' behavioral intention to support art learning. The comparison results of the paired sample T-test further confirmed these findings, showing significant differences in perceived ease of use, hedonic motivation, subjective norms, and behavioral intent between the pre-IDI and post-IDI stages. Conclusion: These findings can be used to develop strategies encouraging parental involvement in students' fine art learning, enhancing the overall learning experience.
graduate school of business and advanced technology management

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