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The Assessment of Significant Factors Influencing Student Satisfaction and Loyalty with Grade Classification in Yunnan, China |
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| รหัสดีโอไอ | |
| Creator | Ruilian Zhang |
| Title | The Assessment of Significant Factors Influencing Student Satisfaction and Loyalty with Grade Classification in Yunnan, China |
| Contributor | Wenwen Wang, Poonphone Suesaowaluk |
| Publisher | Assumption University Press |
| Publication Year | 2567 |
| Journal Title | The Scholar: Human Sciences |
| Journal Vol. | 16 |
| Journal No. | 2 |
| Page no. | 237-245 |
| Keyword | Academic Experience, Service Quality, Student Satisfaction, Student Loyalty, Grade Classification |
| URL Website | http://www.assumptionjournal.au.edu/index.php/Scholar/article/view/7481 |
| Website title | The Scholar: Human Sciences |
| ISSN | 2586-9388 |
| Abstract | Purpose: This research aims to assess the factors influencing student satisfaction and loyalty towards the grade classification at Huayu Featured School (Chaoyang Campus) in Zhaotong City, Yunnan Province, China. The investigation is based on relationships between student support facilities, campus life and social integration, academic experiences, service quality, student satisfaction, and student loyalty. Research design, data, and methodology: The target population involves 500 students in grades 7 to 9, with consent from their guardians. A quantitative method is applied, using a questionnaire as a tool. The sampling techniques are judgmental, stratified random, and convenience sampling. Before collecting the data, the validity and reliability tests were conducted by the item-objective congruence (IOC) index and Cronbach alpha through a pilot test (n=50). Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used for the data analyses. Results: The results show that students' support facilities, campus life and social integration, academic experiences, and service quality significantly influence student satisfaction. In addition, student satisfaction significantly influences student loyalty. Conclusions: The findings highlighted the importance of addressing these factors to enhance student satisfaction and foster loyalty. It also provides recommendations for improving the student experience and fostering long-term commitment. |
