|
Exploring The Guardians Point of Views on Their Children๏ฟฝ Satisfaction and Behavioral Intention to Learn with Cartoon Animation in Sichuan, China |
|---|---|
| รหัสดีโอไอ | |
| Creator | Yu Zhong |
| Title | Exploring The Guardians Point of Views on Their Children๏ฟฝ Satisfaction and Behavioral Intention to Learn with Cartoon Animation in Sichuan, China |
| Publisher | Assumption University Press |
| Publication Year | 2567 |
| Journal Title | The Scholar: Human Sciences |
| Journal Vol. | 16 |
| Journal No. | 1 |
| Page no. | 152-160 |
| Keyword | Information Quality, Service Quality, Perceived Usefulness, Satisfaction, Behavioral Intention |
| URL Website | http://www.assumptionjournal.au.edu/index.php/Scholar/article/view/7396 |
| Website title | The Scholar: Human Sciences |
| ISSN | 2586-9388 |
| Abstract | Purpose: This study aims to explore the guardians' views of their children's satisfaction and behavioral intention of cartoon animation in Sichuan, China. The research model was constructed to identify causal relationships among information quality, service quality, perceived usefulness, negative economic impact, negative sociocultural impact, satisfaction, and behavioral intentions. Research design, data, and methodology: this study used a quantitative method in which questionnaires were distributed to 500 guardians whose children were between grades 1 to 4 and engage with animation in a primary school. The sampling techniques involve judgmental and convenience sampling. Before data collection, Item Objective Congruence (IOC) index and pilot test (n=50) with Cronbach's alpha were used. Data were analyzed using confirmatory factor analysis (CFA) and structural equation modeling (SEM). Results: Hypothesis testing was measured with a p-value < 0.05. The result was that five out of six hypotheses were supported. Service quality significantly influences perceived usefulness. Perceived usefulness, negative economic impact, and negative sociocultural impact significantly influence satisfaction. Satisfaction significantly influences behavioral intentions. In contrast, information quality does not significantly influence perceived usefulness. Conclusions: Animation developers, teachers, and school managers should improve high-quality cartoon animation and related tools to enhance children's education. |
