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Enhance supply chain dynamics education: Evaluate insights from beer game simulations |
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| รหัสดีโอไอ | |
| Creator | Angela S.C. Yang |
| Title | Enhance supply chain dynamics education: Evaluate insights from beer game simulations |
| Publisher | Southeast Bangkok University |
| Publication Year | 2567 |
| Journal Title | Supply Chain and Sustainability Research (SCSR) |
| Journal Vol. | 2 |
| Journal No. | 1 |
| Page no. | 38-49 |
| Keyword | Supply Chain Management, Game Teaching, Beer Games, Bullwhip Effect |
| URL Website | https://so08.tci-thaijo.org/index.php/SCSR/index |
| Website title | https://so08.tci-thaijo.org/index.php/SCSR/index |
| ISSN | 2822-0412 |
| Abstract | With the rapidly changing global trade environment, consumer preferences and sustainability issues are becoming increasingly prominent, and supply chain management issues are becoming increasingly important. The purpose of this paper is to explore a newly designed game simulation teaching software, Beer Game, which introduces its development and theory. The software will provide consumersโ true experience, by utilizing this application learners will simulate playing different roles to take the challenges ofcompeting in the marketplace in the modern supply chains. Therefore, the experience of the beer game immerses learners with great significance in understanding the concept of supply chain management during the competition. Through a practical experience, the game starts with running in the marketplace, to experience the results of the business performance. Students had positive responses with highly engaged attitudes towards the Beer Game system. Instructors facilitate the operations with satisfactory results.Keywords:Supply Chain Management, Game Teaching, Beer Games, Bullwhip EffectCorresponding*,Senior Researcher, Top-Boss Education Technology, Co Ltd, Singapore,E-mail:[email protected] |
