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Exploring the Implementation of the 7Ps in Guangdong's MBA Education Programs: A Comprehensive Study |
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| รหัสดีโอไอ | |
| Creator | Changwen Lee |
| Title | Exploring the Implementation of the 7Ps in Guangdong's MBA Education Programs: A Comprehensive Study |
| Publisher | Southeast Bangkok University |
| Publication Year | 2567 |
| Journal Title | Supply Chain and Sustainability Research (SCSR) |
| Journal Vol. | 3 |
| Journal No. | 1 |
| Page no. | 51-65 |
| Keyword | marketing strategy, MBA study, 7Ps, Master of Business Administration |
| URL Website | https://so08.tci-thaijo.org/index.php/SCSR/index |
| Website title | https://so08.tci-thaijo.org/index.php/SCSR/index |
| ISSN | 2822-0412 |
| Abstract | This paper applies the 7Ps marketing strategy to optimize MBA education marketing in Guangdong, China, covering product, price, place, promotion, people, physical evidence, and pre-interview aspects. The core product focuses on doctoral program application, subject assessment, and international accreditation, with tangible products emphasizing brand building, practical activities, and rankings. Additional offerings include enhancing internationalization, increasing student cohesion, providing life-oriented services, establishing an alumni management model, and improving service levels. Pricing aims for reasonability over being the lowest, while optimization of place involves physical, virtual, and hybrid channels. Promotion strategies include an allstaff approach, PR enhancement, word-of-mouth marketing, and media synergy. Management extends to faculty, staff, mentors, counselors, and committee members. Creating professional enrollment materials is emphasized, alongside pre-interview promotion and teaching MBA students marketing skills, reflecting the globalization context for tailoring marketing strategies. |
