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Identifying Airport Service Quality Driving Factors: A Case of an International Airport in Bangkok |
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| รหัสดีโอไอ | |
| Creator | Amphai Booranakittipinyo |
| Title | Identifying Airport Service Quality Driving Factors: A Case of an International Airport in Bangkok |
| Contributor | Tang Changjiang |
| Publisher | Text and Journal Publication |
| Publication Year | 2563 |
| Journal Title | RICE Journal of Creative Entrepreneurship and Management |
| Journal Vol. | vol.1 |
| Journal No. | no.1 |
| Page no. | no.1-20 |
| Keyword | Airport service quality, driving factors: international airport, Bangkok |
| URL Website | https://ricejournal.rmutr.ac.th/index.php/rice |
| Website title | RICE Journal of Creative Entrepreneurship and Management (RJCM) |
| ISSN | 2730-2601 |
| Abstract | Thai airports need to look at their service quality and passenger satisfaction to become an aviation hub of Asia. Managing Airport Service QualityASQ is not an easy task especially when a large number of travelers from budget airlines (Low-Cost Carrier or LCC) outpace the increment and renewal of airport facilities. Quite often, airports have to provide services for a large number of passengers on a limited budget. This study investigated a case of an international airport in Bangkok serving annually around 38 million passengers--mainly LCC. The management of the airport seeks to identify factors that yield passengers' overall satisfaction of the airport. The research objectives were to (1) uncover service quality rated by passengers of the studied airport, (2) identify factors that yield overall satisfaction of passengers, (3) uncover other factors that might help improve the service quality rating, and (4) propose evaluation guidelines for the airport to improve its service quality. |
