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Impacts and Changing Customer Preferences through Technological Advancements towards Online Shopping and In-Store Shopping |
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| รหัสดีโอไอ | |
| Creator | Srisongruk Prohmvitak |
| Title | Impacts and Changing Customer Preferences through Technological Advancements towards Online Shopping and In-Store Shopping |
| Publisher | สำนักหอสมุด มหาวิทยาลัยรังสิต |
| Publication Year | 2566 |
| Journal Title | วารสารรังสิตสารสนเทศ |
| Journal Vol. | 29 |
| Journal No. | 2 |
| Page no. | 96-107 |
| Keyword | Online Shopping, In-Store Shopping, Customer Purchasing Behaviour, Shopping Behaviour, Customer Preferences |
| URL Website | https://rilj.rsu.ac.th/ |
| Website title | เว็บไซต์สำนักหอสมุด มหาวิทยาลัยรังสิต |
| ISSN | 2773-8922 |
| Abstract | Shopping as an activity and as part of a purchasing behaviour in the marketing sphere has been used to describe human actions for many years, and it has evolved tremendously with the development of the internet. Due to the internet and technological changes, coupled with technological improvements, online shopping has become a popular approach for everyone. Online purchasing has increased considerably in recent years as it allows sellers to reach customers more quickly, easily, and affordably. According to several previous researches, certain high-touch items, those items which need customers to physically connect with them by touch, scent, or experiencing them, still require offline purchasing since these experiences cannot be created online. |
