10.14456/rc-sdj.2026.2
Focus Group Discussions, Group Interviews, and Expert-led Seminars: Stepping into a New Dimension of In-Depth Research
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10.14456/rc-sdj.2026.2
Creator Siri Thee-asana
Title Focus Group Discussions, Group Interviews, and Expert-led Seminars: Stepping into a New Dimension of In-Depth Research
Contributor Pragit Hongsanyakhon, Vinai Thongphooban
Publisher Research and Development Institute, Nakhon Ratchasima Rajabhat University
Publication Year 2569
Journal Title Research Community and Social Development Journal
Journal Vol. 20
Journal No. 1
Page no. 12-26
Keyword Focus Group Discussion, Focus Group Interview, Connoisseurship, Qualitative Research, Digital Research Innovation
URL Website https://so04.tci-thaijo.org/index.php/NRRU/issue/view/18509
Website title https://so04.tci-thaijo.org/index.php/NRRU/
ISSN 3027-7515
Abstract Introduction: Qualitative research methodologies are crucial for understandingintricate human behaviors and complex social phenomena in the social sciences andhumanities. As contemporary research challenges become increasingly multifaceted, refiningadvanced methodologies is essential. This article aims to critically explore three prominentqualitative research tools—Focus Group Discussion (FGD), Focus Group Interview (FGI), andConnoisseurship—along with their methodological evolution and strategic integration withinthe modern digital era.Subject: The study comprehensively analyzes each method's definition, structuredimplementation process, inherent strengths, and contextual applicability. FGD is highlightedas an effective instrument for gathering diverse perspectives through open, interactive dialogue,making it suitable for exploring broad social issues. Conversely, FGI employs a morerigorously structured approach, facilitating the in-depth exploration of highly specific topics.Connoisseurship relies on refined expert judgment to generate insights with exceptionalcredibility and analytical depth. Furthermore, the article profoundly examines the integrationof these traditional qualitative methods with cutting-edge technological advancements.Specifically, it discusses how incorporating Artificial Intelligence (AI) for real-timetranscription and thematic extraction, alongside Virtual Reality (VR) for immersive participantenvironments, optimizes data collection, accelerates analysis, and enhances interpretationaccuracy.Conclusion: The findings conclusively indicate that utilizing these distinctive methods,whether applied individually or strategically combined, yields significantly morecomprehensive, nuanced, and robust research outcomes. Integrating state-of-the-art digitaladvancements systematically mitigates traditional methodological limitations, therebyelevating research efficiency, strengthening data validity, and significantly expanding theoverall scalability of contemporary qualitative studies.Research Community and Social Development Journal. Social Science. Vol. 20 No. 1: Article ID: e27920013RC&SDJ  https://doi.org/ 10.14456/rc-sdj.2026.2Benefit, Utilization: The critical insights derived from this article empower modernresearchers and practitioners to appropriately select, adapt, and synergize these methodologieswhile effectively navigating rapid technological shifts. This synthesized knowledgefundamentally supports rigorous, evidence-based decision-making. Consequently, theseadvanced approaches can be practically applied across a multitude of academic disciplines andprofessional fields, offering substantial contributions to strategic policy development,educational planning, and complex community-based studies.
The Institute of Research and Development, Nakhon Ratchasima Rajabhat University

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