Model of IQ, MQ, AQ and environmental education influencing conservation behavior
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Creator Chatchai Thiengkamol
Title Model of IQ, MQ, AQ and environmental education influencing conservation behavior
Publisher Mahasarakham University
Publication Year 2559
Journal Title Research & Knowledge
Journal Vol. 2
Journal No. 2
Page no. 46-57
Keyword Model IQ, MQ, AQ, Environmental Education, Conservation Behavior, Inspiration ofPublic Consciousness
ISSN 2408-204x
Abstract The objective was to propose a structural model of the Intelligence Quotient (IQ), MoralQuotient (MQ), Adversity Quotient (AQ) and Environmental Education (EE) that influencesConservation Behavior (CB) through Inspiration of Public Consciousness (IPC). The population was35,450 undergraduate students of Mahasarakham University in the academic year of 2014. Amulti-stage simple random sampling technique was employed to collect the sample for 400 undergraduatestudents. The research instrument was a questionnaire and it was used for data collection. LISRELwas used for model verification.The results illustrated that IPC had the most effect on CB with an effect of 0.62 and thesubsequences were EE, MQ, AQ and IQ with effects of 0.46, 0.38, 0.34 and 0.23, respectively. Theywere able to explain the variation of CB with 97.70 percent. Additionally, EE had the most effect onIPC with an effect of 0.46. Subsequences were AQ, MQ and IQ with effects of 0.32, 0.31 and 0.21,respectively. These were able to explain the variation of IPC with 93.00 percent.
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