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The Influence of Credibility from Celebrity Endorsements, Advertising Effectiveness, Attitude and Intention to Use the Service Through the Impact Role of The Customer Experience of Cosmetic Surgery Clinics in The Upper North of Thailand |
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| รหัสดีโอไอ | |
| Creator | Chalermpol Koomsri |
| Title | The Influence of Credibility from Celebrity Endorsements, Advertising Effectiveness, Attitude and Intention to Use the Service Through the Impact Role of The Customer Experience of Cosmetic Surgery Clinics in The Upper North of Thailand |
| Contributor | Boonthawan Wingwon, Montree Piriyakul |
| Publisher | Pibulsongkram Rajabhat University |
| Publication Year | 2566 |
| Journal Title | Humanities and Social Sciences Journal of Pibulsongkram Rajabhat University |
| Journal Vol. | 17 |
| Journal No. | 1 |
| Page no. | 308-324 |
| Keyword | Celebrity endorser, Attitude toward purchasing intention, Advertising effective, Purchase intention, Customer experience |
| URL Website | https://so01.tci-thaijo.org/index.php/GraduatePSRU/article/view/246349 |
| Website title | Humanities and Social Sciences Journal of Pibulsongkram Rajabhat University |
| ISSN | 2985-0487 (Online) |
