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Relationships among Perceived Hedonic and Utilitarian Value, Place attachment, and Satisfaction and Intention to Recommend of Coffee Shop Franchises |
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| รหัสดีโอไอ | |
| Creator | Sunida Piriyapada |
| Title | Relationships among Perceived Hedonic and Utilitarian Value, Place attachment, and Satisfaction and Intention to Recommend of Coffee Shop Franchises |
| Contributor | - |
| Publisher | Pibulsongkram Rajabhat University |
| Publication Year | 2565 |
| Journal Title | Humanities and Social Sciences Journal of Pibulsongkram Rajabhat University |
| Journal Vol. | 16 |
| Journal No. | 2 |
| Page no. | 560 - 578 |
| Keyword | Place attachment, Customer satisfaction, Hedonic and utilitarian values, Intention to recommend, Coffee shop patrons |
| URL Website | https://so01.tci-thaijo.org/index.php/GraduatePSRU/article/view/242371 |
| Website title | Humanities and Social Sciences Journal of Pibulsongkram Rajabhat University |
