|
MESSAGE STRATEGIES AND YOUTH'S INTERPRETATION ON TELEVISED ANTI-SMOKING ADVERTISING CAMPAIGNS |
|---|---|
| รหัสดีโอไอ | |
| Creator | Siree Jittrikaweephon, Patama Satawedin, Suttanipa Srisai |
| Title | MESSAGE STRATEGIES AND YOUTH'S INTERPRETATION ON TELEVISED ANTI-SMOKING ADVERTISING CAMPAIGNS |
| Publisher | สถาบันการจัดการปัญญาภิวัฒน์ |
| Publication Year | 2558 |
| Journal Title | วารสารปัญญาภิวัฒน์ |
| Journal Vol. | 7 |
| Journal No. | Supplementary |
| Page no. | 71 |
| Keyword | Anti-smoking campaigns, Message strategies, Youth's interpretation, Participatory advertising |
| ISSN | 1906-7658 |
