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Attractive Power of Thailand on Chinese Tourists: The Beauty of Rattakosin Island Surroundings in Cultural Domains |
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| รหัสดีโอไอ | |
| Creator | 1. Viporn Katekao 2. Amnuay Boonratmaitree |
| Title | Attractive Power of Thailand on Chinese Tourists: The Beauty of Rattakosin Island Surroundings in Cultural Domains |
| Publisher | Doctor of Philosophy in Social Sciences Association Ramkhamhaeng University |
| Publication Year | 2565 |
| Journal Title | Ph.D. in Social Sciences Journal |
| Journal Vol. | 12 |
| Journal No. | 1 |
| Page no. | 269-284 |
| Keyword | Attractive Power, Arts and Social Domain, Tourist Zones Domain, Culture and Siam Smile, พลังดึงดูดใจ, ด้านศิลปะและสังคม, ด้านแหล่งท่องเที่ยว, วัฒนธรรมและสยามเมืองยิ้ม |
| URL Website | https://www.tci-thaijo.org/index.php/phdssj |
| Website title | Ph.D. in Social Sciences Journal |
| ISSN | 2229-1148 |
| Abstract | The objectives of this research are as follows: To study the level of Thai Attractive Power in Cultural Domains, the roles of the Arts and Social Domain and the Tourist Zones Domain in order to develop the relationships and cooperation with China in term of culture for the future. The research was computed by factors analysis providing into 5 aspects: Architecture (ARCH), Business (BUSS), Religion (RELG), Social (SOCL) and Culture (CULT). Findings are as follows: (1) The strength/advantage of Attractive Power of Thailand (ATTRT) is Siamese smile, Thai Durian and safety accommodation. The architecture of Thai temples, the Believe and faith on Buddha images (both genuine and souvenirs) and holy materials are also attractive, etc. (2) The Attractive Power of Thailand is high and it is a part of Soft Power focusing on culture and faith being accepted. (3) To develop Soft Power is dealing and negotiating business for new comers in future. (4) Thai history are interested by Chinese tourists both teen-agers and business men including Thai cultural knowledge in term of Tourist Zones. They search the history via internet. Tourist Zone Domain is computed by Factor analysis being divided into 4 aspects: History (HIST), Believe and Faith (FAITH), Souvenirs (SOUV) and Ecology (ECO). The Arts and Social Domain is computed by factor analysis being divided into 4 aspects: Holy place (HOLY), Food and desserts (FOOD), Tradition (TRAD) and Environment (ENV). These 8 aspects are affecting Attractive Power (ATTRT), excluding FOOD and TRAD. |
