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Word Formation Processes in Thai Outdoor Advertisements การสร้างคาภาษาอังกฤษในสื่อโฆษณากลางแจ้งของไทย |
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| รหัสดีโอไอ | |
| Creator | นันทวดี วงษ์เสถียร |
| Title | Word Formation Processes in Thai Outdoor Advertisements การสร้างคาภาษาอังกฤษในสื่อโฆษณากลางแจ้งของไทย |
| Publisher | สถาบันภาษา จุฬาลงกรณ์มหาวิทยาลัย |
| Publication Year | 2563 |
| Journal Title | วารสารภาษาปริทัศน์ |
| Journal Vol. | 35 |
| Page no. | 166-198 |
| Keyword | word formation, lexical analysis, outdoor advertisement |
| URL Website | http://www.culi.chula.ac.th/Publicationsonline |
| Website title | Chulalongkorn University Language Institute |
| ISSN | 2286-9972 |
| Abstract | The purpose of this study is to analyze word formation process inoutdoor advertisements found on the main roads and in the departmentstores in Bangkok. The study finds 36 outdoor advertisements which include39 new words created and 53 samples of word formation process categories.The results of the study represents that slogan and brand name in particulargoods such as clothes, vehicles, and shoes are most frequently discovered inthose outdoor advertisements. The study indicates that 37.74 percent ofthose new words are created by compounding which is the most frequentlyused of word formation processes in outdoor advertisements. The secondfrequently used is 13.21 percent of new words created by multiple processes,following by 7.55 percent of new words created by blending, and loanword,then, 5.66 percent of new words created by derivation or affixation, clipping,and conversion. And 3.77 percent of new words created by Back-formationand Acronyms, finally, 1.89 percent of new words created by creativerespelling and inflection, respectively. Furthermore, the study also catches5.66 percent of new words created by other processes like using idioms andsentences. However, calques or loan translation does not invent in outdooradvertisements in this study. |
