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An Analysis of Intercultural Communicative Competence: Hotel Front Office Personnel in Bangkok |
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| รหัสดีโอไอ | |
| Creator | Manachai Inkaew |
| Title | An Analysis of Intercultural Communicative Competence: Hotel Front Office Personnel in Bangkok |
| Publisher | สถาบันภาษา จุฬาลงกรณ์มหาวิทยาลัย |
| Publication Year | 2559 |
| Journal Title | PASAA : a journal of language teaching and learning |
| Journal Vol. | 51 |
| Page no. | 185-214 |
| Keyword | intercultural communicative competence,intercultural competence,ICC,ICC assessment,hotel front office personnel |
| ISSN | 2287-0024 |
| Abstract | When we consider a strategy for dealing with globalization, it can be seen that intercultural interactions and encounters are very important and appropriate as effective outcomes are expected. Therefore, the need to assess the intercultural communicative competence (ICC) of those expected to achieve these outcomes is worth consideration. This study examined the intercultural communicative competence of front office personnel working in hotels in Bangkok. The study aimed to find out whether or not these hotel front office personnel were equipped with and/or have adequate intercultural competence to deal with interculturally diverse interactions within their workplace. The intercultural competence framework of Barrett, Byram, Lazar, MompointGaillard, and Philippou (2013); alongside the work of Byram (1997) provided a framework for analysis in this study. They were both operationally adjusted to fit within a Thai context. Byram's (1997) interculturalcommunicative competence objective-based approachwas used as a guideline for the ICC assessment, andrandomly selected hotel front office personnel were thetarget participants. The outcomes that emerged fromthe study can be used as guidelines for hotel humanresource management when setting up interculturalcommunication training courses, or by educationalinstitutions to better enhance the ICC development oftheir graduates. Furthermore, the outcomes can alsobe used as an informational base for future research. |