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The Hotel Environmental Marketing Strategy, Competitive Advantage and Hotel Performance on Koh Samui Surat Thani Province |
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| รหัสดีโอไอ | |
| Creator | Monta Aemsawas |
| Title | The Hotel Environmental Marketing Strategy, Competitive Advantage and Hotel Performance on Koh Samui Surat Thani Province |
| Publisher | Faculty of Management Science, Suratthani Rajabhat University |
| Publication Year | 2558 |
| Journal Title | Journal of Management Science, Suratthani Rajabhat University |
| Journal Vol. | 2 |
| Journal No. | 2 |
| Page no. | 65 |
| Keyword | Resource - based view of the firm, Environmental marketing strategy, Competitive advantage, Performance, Koh Samui |
| ISSN | 2392-5523 |
