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Increasing enjoyment, usefulness and risk reduction canexpand level of the elders' intention to adopt online shopping in Covid-19 era |
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| รหัสดีโอไอ | |
| Creator | Parichard Benrit |
| Title | Increasing enjoyment, usefulness and risk reduction canexpand level of the elders' intention to adopt online shopping in Covid-19 era |
| Contributor | Warrapojn Panrod,Nursahida Useng |
| Publisher | Business Administration Kasetsart University |
| Publication Year | 2566 |
| Journal Title | Kasetsart Applied Business Journal |
| Journal Vol. | 17 |
| Journal No. | 26 |
| Page no. | 1-17 |
| Keyword | Covid-19 era, Elderly customer, Intention to adopt, Online shopping, Technology Acceptance Model |
| URL Website | https://so04.tci-thaijo.org/index.php/KAB/about |
| Website title | http://journal.bus.ku.ac.th/ |
| ISSN | 25396250 ONLINE |
| Abstract | The emergence of the internet has created opportunities and challenges for many businesses, especially businesses that trading of products and services through the Internet in Covid-19 era. Additionally, elderly population in Thailand is growing rapidly and thecountry is entering an |
