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Impact of Prototypical Brand Image and Korean Wave on Purchase Inten-tion of Experiential Product (Korean Cosmetics) in Thai Perspective |
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| รหัสดีโอไอ | |
| Creator | Iris Jenareewong |
| Title | Impact of Prototypical Brand Image and Korean Wave on Purchase Inten-tion of Experiential Product (Korean Cosmetics) in Thai Perspective |
| Contributor | Kedwadee Sombultawee |
| Publisher | Business Administration Kasetsart University |
| Publication Year | 2565 |
| Journal Title | Kasetsart Applied Business Journal |
| Journal Vol. | 16 |
| Journal No. | 14 |
| Page no. | (49-72) |
| Keyword | Prototypical Brand Image, Korean Wave (Hallyu), Country Image, Perceived Value, Purchase Intention |
| URL Website | https://so04.tci-thaijo.org/index.php/KAB/about |
| Website title | http://journal.bus.ku.ac.th/ |
| ISSN | 25396250 ONLINE |
| Abstract | Impact of Prototypical Brand Image and Korean Wave on Purchase Inten-tion of Experiential Product (Korean Cosmetics) in Thai Perspective |
