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Digital Transformation to Enhance Enterprise Competitiveness:A Case Study of Food and Beverage Business |
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| รหัสดีโอไอ | |
| Creator | Watcharapoj Sapsanguanboon |
| Title | Digital Transformation to Enhance Enterprise Competitiveness:A Case Study of Food and Beverage Business |
| Contributor | Wethaya Faijaidee, Preeyakamon Auanguai |
| Publisher | KASETSART BUSINESS SCHOOL |
| Publication Year | 2563 |
| Journal Title | Kasetsart Applied Business Journal |
| Journal Vol. | 14 |
| Journal No. | 20 |
| Page no. | NO. 25-44 |
| Keyword | Digital, Digital Transformation, Competitiveness, Food and Beverage Business |
| URL Website | https://so04.tci-thaijo.org/index.php/KAB |
| Website title | www.tci-thaijo.org/ |
| ISSN | 1906-0254 (print) 2539-6250 (online) |
| Abstract | Digital transformation starts with shifting paradigm which consists of the foundation, measurement, operations in various parts and delivery value to consumers. It deploysqualitative research method using case study of food and beverage business. In-depth interviews are conducted to collect data from management of case study organizationswho involve with strategy formulation, the operations and the use of digital technology. Content analysis is used to analyze the data from the interview by finding keywords withthe frequency, and use the results to analyze the research results. The result finds out that motivation of digital transformation is the need to increase speed in every process until delivery to the customers. While key success factors of digital transformation are management support for changes allowing organizations to benefit in the data validation conveniently, quickly and with accurate information. There are obstacles in the change occurs are lack of cooperation between the parties, resistance and the lack of necessary skills and abilities of the staff. Therefore, the organization should communicate to the staff to understand and realize the importance of implementing digital technology including human resource development for digital literacy to enable the organization to achieve its goals efficiently and able to compete with other organizations at the international level. |
