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Enhancing intercultural communication for Muslim tourists in South Korea |
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| รหัสดีโอไอ | |
| Creator | Napat Ruangnapakul |
| Title | Enhancing intercultural communication for Muslim tourists in South Korea |
| Publisher | Nakhon Pathom Rajabhat University |
| Publication Year | 2562 |
| Journal Title | Interdisciplinary Research Review |
| Journal Vol. | 14 |
| Journal No. | 5 |
| Page no. | 65 |
| Keyword | Intercultural communication, culture, Korea tourism, Muslim tourists |
| URL Website | http://dept.npru.ac.th |
| Website title | สถาบันวิจัยและพัฒนา มหาวิทยาลัยราชภัฏนครปฐม |
| ISSN | 2697-522X |
| Abstract | This paper aims to highlight the influence of intercultural communication on tourism of Muslim tourists from the perspectivesof Malaysian and South Korean scholars. The informants of this study were eight Malaysian and eight South Korean scholarswho conduct research and teach in the fields of communication, tourism, or intercultural studies. The data were thematicallyanalyzed using NVivo software. The paper included that to improve intercultural communication, the South Korean informantsshould be open to multiculturalism and Muslim values, and in the meantime, Muslim tourists should also be open to understandmulticulturalism in general, Korean culture and society in particular. This study provides profound understanding for the improvementof intercultural communication in South Korea for international Muslim tourists and of its e ectiveness in practicalevents. This study obtained information from scholars expertizing in the fields of communication and tourism. Therefore, thefindings are expected to benefit the development of intercultural communication in tourist destinations. |
