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Behavioural usage of facebook and Grade Point Average (GPA): A case studyof Phuket Rajabhat University |
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| รหัสดีโอไอ | |
| Creator | Pita Jarupunphol |
| Title | Behavioural usage of facebook and Grade Point Average (GPA): A case studyof Phuket Rajabhat University |
| Contributor | Wipawan Buathong |
| Publisher | Nakhon Pathom Rajabhat University |
| Publication Year | 2561 |
| Journal Title | Journal of Thai Interdisciplinary Research |
| Journal Vol. | Vol. 13 |
| Journal No. | N0. 3 |
| Page no. | 5 |
| Keyword | FAD (Facebook Addiction Disorder), SEM (Structural Equation Modelling), TAM (TechnologyAcceptance Model), TPB (Theory of Planned Behaviour), TRA (Theory of Reasoned Action) |
| URL Website | www.rdi.npru.ac.th |
| Website title | วารสารวิจัยสหวิทยาการไทย |
| ISSN | 2465-3837 |
| Abstract | This article investigated the correlation between behavioural usage of Facebook and Grade Point Average (GPA)of undergraduate students at Phuket Rajabhat University (PKRU). A sample of 573 PKRU students was analysedusing research instruments and statistical methods. Several psychological constructs, including those in TechnologyAcceptance Model (TAM) and a condition of addiction, were also hypothesised and investigated if they are relatedto the use of Facebook and GPA. The results showed that there was an insignificant correlation between thebehavioural usage and GPA. However, the condition of addition appears to be a prominent construct in further TAMexperiments, since it strongly underlies an individual's intention to use a system. In addition, a significantrelationship between the condition of addiction and GPA is also noticeable in this experiment. The results not onlyconfirmed the validity of TAM, but also supported the existing theory of addiction and behaviour. |
