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TAKRAWDIGITAL APPICATION IN SPORTS PROMOTION LOTTO MODEL OF THAILAND PROJECT: CASE STUDY |
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| รหัสดีโอไอ | |
| Creator | Chaiyasith PAVILAS |
| Title | TAKRAWDIGITAL APPICATION IN SPORTS PROMOTION LOTTO MODEL OF THAILAND PROJECT: CASE STUDY |
| Contributor | Chalerm CHAIWATCHARAPORN, Dome PHUMIDITT, Nutthaporn AWILAI, Boonsak LORHPIPATTANA |
| Publisher | The Sports Science Society of Thailand (SSST) |
| Publication Year | 2564 |
| Journal Title | Journal of Sports Science and Technology |
| Journal Vol. | 21 |
| Journal No. | 2 |
| Page no. | 110-124 |
| Keyword | Sports Promotion Lotto, Takrawdigital App, Sports Fundraisin |
| URL Website | https://he01.tci-thaijo.org/index.php/JSST/index |
| Website title | Journal of Sports Science and Technology |
| ISSN | 1513-7201;2672-927X |
| Abstract | This research aimed to invent and develop software for TakrawDigital App. Version 0.3 (18) Sports Promotion Lotto Model of Thailand (SPLMT) for professional Takraw Thailand League 2021 events. By the main Website Lotto Application of Thailand and Mobile Application via Android (PlayStore) and iOS (AppStore) systems were used in TakrawDigital Platform corresponding with Takraw Association of Thailand.The innovative project was the official launch by organizing workshop with stakeholders at Sports Authority of Thailand (SAT). It was conducted on key informants as experts, by mean of specialists of 5 sports association of Thailand such as Takraw sports, Futsal, Muay Thai boxing, Volleyball and e-Sports, including media and sports organizations representatives to create knowledge build understanding with interviewed in the focused group and score ranging by Google form duringtheseminar.Conclusion, the result was shown that the majority of participants (91.7%) accepted this TakrawDigital app. at a high level and could use it as a digital sports marketing toolto change and create a culture of viewing and cheering. This implies that the model is likely to be useful helping to promote and develop the national sports by participating in fundraising from people who love sports. Finally, SPLMT feasibility project was funded by SAT, including reviewed by Human research ethics committee, Kasem Bundit University (code P002/63X), Thailand |
