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Analysis of the Tourism Supply Chain and Community Products to Develop a New Value Chain and Business Model Under the New Normal of Phrao District, Chiang Mai Province |
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| รหัสดีโอไอ | |
| Creator | Jittikhun Niyomsiri |
| Title | Analysis of the Tourism Supply Chain and Community Products to Develop a New Value Chain and Business Model Under the New Normal of Phrao District, Chiang Mai Province |
| Contributor | Paveena Dangviroon,Panupong Intawong,Harloi Fajardo Tungao |
| Publisher | School of Information and Communication Technology, University of Phayao |
| Publication Year | 2567 |
| Journal Title | The Journal of Spatial Innovation Development |
| Journal Vol. | 5 |
| Journal No. | 1 |
| Page no. | 92-108 |
| Keyword | Supply Chain, Value Chain, Business Model, New Normal |
| URL Website | https://ph01.tci-thaijo.org/index.php/jsid/index |
| Website title | The Journal of Spatial Innovation Development |
| ISSN | 2730-1494 |
| Abstract | This research: Analysis of the tourism supply chain and community products to develop a new value chain and business model under the new normal of Phrao District, Chiang Mai Province intended to 1. Analyze the current characteristics of tourism and community products supply chain 2. Develop tourism and new community products value chain and 3. Create a suitable business model canvas of community products of Phrao District, Chiang Mai Province. The results showed that the current characteristics of the supply chain of tourism and community products at present in Phrao District are not coordinated with the upstream, midstream, and downstream areas, including lack of understanding of supply chain concepts and operations. Low collaboration between businesses. As for the development of the tourism value chain, researchers have proposed the 7A model as a guide to the value-added of the entire tourism process. In terms of product value chain development, Kao Larm Mae-On-sri products were studied, and a value chain model was created. To propose ways to improve business efficiency, economies of scale theory were applied. Moreover, researchers have proposed a business model canvas to improve business management and to achieve reasonable costs, profits, and customer satisfaction. Therefore, gaining business sustainability at the end. |
