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The Effect of Servicescape on Customer Satisfaction |
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| รหัสดีโอไอ | |
| Creator | Chatchai Inthasang |
| Title | The Effect of Servicescape on Customer Satisfaction |
| Contributor | Sasichai Pimpan, Aphi Khamphroh |
| Publisher | วิทยาลัยเทคโนโลยีภาคใต้ |
| Publication Year | 2562 |
| Journal Title | วารสารเทคโนโลยีภาคใต้ |
| Journal Vol. | 12 |
| Journal No. | 2 |
| Page no. | 193-204 |
| Keyword | Servicescape, Place Attachment, Customer Satisfaction |
| URL Website | https://so04.tci-thaijo.org/index.php/journal_sct/index |
| Website title | วารสารเทคโนโลยีภาคใต้ |
| ISSN | 2539-7281 |
| Abstract | Many firms compete exploiting and exploring substantial resources to build their place attachment in order to maintain a competitive advantage. The purpose of this research is to examine the influence of servicescape through the consequential factors in order to achieve on customer satisfaction. Data werecollected from 391 customer of Toyota customer service center in Nakhon Ratchasima Province.A questionnaire is used to collect data. The statistic techniques was analyzed by multiple regression analysis at the statistically significant level of .05 is employed to examine all hypotheses. The results reveal that servicescape plays a significant role in determining place attachment. Likewise, place attachment has a significant and positive effect on customer satisfaction. In addition, conclusion and future research will bediscussed. Both theoretical and managerial contributions support are clearly provided. |
