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Effect of Proactive Marketing Management Capability on Marketing Survival of Instant and Convenience Foods Businesses in Thailand |
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| รหัสดีโอไอ | |
| Creator | Yuthachai Krokaew |
| Title | Effect of Proactive Marketing Management Capability on Marketing Survival of Instant and Convenience Foods Businesses in Thailand |
| Contributor | Prathanporn Jhundra-Indra, Sutana Boonlua |
| Publisher | วิทยาลัยเทคโนโลยีภาคใต้ |
| Publication Year | 2561 |
| Journal Title | วารสารเทคโนโลยีภาคใต้ |
| Journal Vol. | 11 |
| Journal No. | 2 |
| Page no. | 181-195 |
| Keyword | Proactive Marketing Management Capability, Marketing Goal Achievement, Marketing Survival |
| URL Website | https://so04.tci-thaijo.org/index.php/journal_sct/index |
| Website title | วารสารเทคโนโลยีภาคใต้ |
| ISSN | 2539-7281 |
| Abstract | Effect of Proactive Marketing Management Capability on Marketing Survival of Instant and Convenience Foods Businesses in Thailand |
