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Political Communication in Today's Digital Media |
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| รหัสดีโอไอ | |
| Creator | Kongphop Iamsomboon |
| Title | Political Communication in Today's Digital Media |
| Contributor | Kongphop Iamsomboon |
| Publisher | Faculty of Religion and Philosophy Mahamakut Buddhist University |
| Publication Year | 2565 |
| Journal Title | Journal of Philosophical Vision |
| Journal Vol. | 27 |
| Journal No. | 2 |
| Page no. | P1-10 |
| Keyword | Political communication process, Politic, Digital Media |
| URL Website | https://so05.tci-thaijo.org/index.php/phiv/article/view/257085/176231 |
| Website title | https://so05.tci-thaijo.org/index.php/phiv/index |
| ISSN | ISSN : 1513-6620 (Print) ISSN : 2773-9643 (Online) |
| Abstract | The current political communication process can be considered by the advances of telecommunications and telecommunications technology as well as globalized capitalism. Communication is an essential factor in human life, especially in today's information age. Communication therefore has benefits both in person and in society as communication gives people a broader knowledge and worldview. Communication is the process by which society Continuous progress allows human beings to inherit, develop, learn and recognize their own culture. Society has communication as an important factor in the development of the country, creating prosperity for the community and society in all aspects. The meaning of that communication. Communication is the process of exchanging information, opinions, attitudes between individuals and individuals or groups, through speech, writing, and gestures. An expression to achieve the most mutual understanding between the sender and the receiver. Whether or not communication is effective depends on the elements of the messenger, the messenger, and the receiver, resulting in many changes. Such changes have given rise to a new way of life in society as well as the perception of political information. Therefore, the process of political communication in the era of globalization has also changed as it has been integrated with various forms of electronic media such as the Internet. Radio and satellite television direct to the audience, sending short messages over the phone, etc. In addition, the influence of marketing and advertising ideas in globalization has also resulted in widespread political marketing communications throughout the world. These have resulted in "Capital has inextricably correlated with communication and politics." The business of communications capital is therefore the most influential group of capital in the age of globalization until it is able to create a political communication network capable of guiding society in a manner of communication imperialism. |
